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How to Choose a Content Marketing Agency
It can be daunting hiring a content marketing agency. Especially if this is the first time you have outsourced your content and relied on an external company. You’re trusting them to manage your brand,...
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How to Write a Content Brief (with Content Brief Template!)
It all begins with a content brief. The statement above can be used to answer all kinds of questions relating to how you can create effective content that gets you and your business noticed by the...
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The Complete List of Content Marketing Services and Deliverables (Updated Aug...
Content marketing services around the world are on the rise. Everyone is a content creator these days. But content marketing is one of the many things we do well here at Canny. It’s how we grew our...
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How Much Does Content Marketing Cost?
‘How much does content marketing cost?’ We get asked this question a lot at Canny. And it’s perfectly understandable that you would want to know how much content marketing costs so that you can work...
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Spotlight: The Content Marketing Case Studies You Need to See!
Content can either be done very right, or very wrong, so it’s important to refer to those content marketing case studies that really hit the mark. There is so much to think about, from video, to social...
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How to Optimise Your Content Marketing Budget for Maximum ROI
When it comes to your content marketing budget, you need to know how to spend it wisely. Whatever channels you’re plugging money into, you need to be seeing some sort of return otherwise it’s money...
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Your 10 Minute Guide to Effective Content Marketing Reporting
If you need a helping hand with your content marketing reporting, look no further than this post. We will be providing a 10 minute (and we mean 10 minute!) whistle stop tour on how to write a clear and...
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9 Cost-Effective Ways to Use Content Marketing for Startups
Content marketing for startups is an essential way of getting your business noticed by customers and prospective partners. Having a great idea is step 1, but getting the word out about it requires a...
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